GEELONG, Australia -  A clever smartphone concept, that turns any wine label into a digital channel, using virtual technology, is set to roll out to the US, with California wineries getting onboard from this week.

The concept, called Winerytale, enables winemakers to "virtually" hide digital content behind their wine labels, which eager consumers unlock by scanning with their phones. The entire experience is then stunningly brought to life with augmented reality.

According to Chaffey, Winerytale combines themes of storytelling, authentic content, social media, and augmented reality, which has proven popular with consumers.

"Here's the thing - there are lots of wine Apps already available that offer hard information, ratings and data. They do a great job for their target audience.

"But there's a new generation of wine lovers, who are more interested in the experience, and they're quite taken with the idea of discovering, and exploring - which is what Winerytale offers."

"We've built the concept around the next generation of wine lovers - discovering the authentic story behind the wine, while weaving in elements of social media and some unique user interaction," said Chaffey.

"The concept is the ideal way to connect with the millennials generation - they're the future. They're the 25 to 40 year-olds, at the stage of life where they're just starting to build the wine cellars that they'll be stocking for the next 40-50 years."

Winerytale begins its rollout in March for wineries in California, Washington, and Oregon.  The Company intends to open up to the rest of the country, later in the year but is unable to provide a timeline currently.

For information and content please visit https://winerytale.com/media