Restaurant

MADERA – In 1948, Harry Snyder, with his wife Esther, opened In-N-Out Burger, California's first "drive-thru" hamburger stand. Today, hamburgers are still made-to-order, shakes are made with real ice cream, and In-N-Out Associates are still treated like family. Starting today, In-N-Out hamburgers, shakes, and fries will be available at their newest location in Madera, California. 

As with all locations, fresh ingredients from In-N-Out will be supplied to the store. Hamburger patties are made from 100% American beef, and whole chucks are boned and ground by In-N-Out's own butchers. All patties are produced and delivered fresh throughout the week to the stores and are never frozen. French fries are made from fresh, whole potatoes and are hand-diced. 

HONOLULU -  In response to the raging wildfires that have destroyed entire Maui communities and all but leveled the historic Lahaina town, L & L Hawaiian Barbecue is joining the relief effort by donating one dollar for every customer order made through its official L&L Hawaiian Barbecue mobile app and online website orders, up to $10,000.  The relief effort by the company will run through August 31, 2023, to the American Red Cross of Hawaii, providing shelter and comfort to thousands of people who were forced to evacuate due to the massive fires. 

"We are humbly asking our supporters, customers, and franchisees across the nation to join us in our effort to support the people of Maui during this challenging time. This is a time to show the spirit and strength of aloha, which has been our commitment and mission throughout the years," says Elisia Flores, CEO of L&L Hawaiian Barbecue.

RESTAURANT REVIEW – The one type of restaurant missing from Madera is a great hot dog joint. Sure, every truck-stop up and down Highway 99 tries to create a hot dog bar with various sausages and a full line of toppings, but nothing memorable. So, it was exciting news that a successful Hot dog joint from Pismo Beach was relocating to Madera, and the only problem is that it’s actually in Madera Ranchos.

The restaurant has been open for the last two months at the recently defunct former Simply Scrumptious location on Avenue 12. Walking in, you will be impressed with how they used those two months. This place has never looked better. The walls are covered with colorful murals, which show respect to all of the Madera area high schools, and the brightly colored tables and chairs add to the fun atmosphere.

RESTAURANT REVIEW - There is a new cookie shop in town where someone had the brilliant idea of sending everyone in Madera a coupon for a free cookie. This is the best way to market a new item to a public who might be skeptical of paying $4.50 for a single cookie or over $40 for a dozen. What is better than the company’s confidence saying, ‘the first hit is free’?

What could go wrong with such an idea? Maybe the marketing team at Crumbl Cookies did not anticipate a minimum wage employee deciding the free cookie needs to be limited to one or two selections from the company’s menu of cookies, even though every flavor is listed at the same $4.50 price point. The coupon does not indicate selection limitations other than offering only one free cookie.