LONDON - Back in 1998, in the PC game of the same name, there was no Leisure Suit Larry adventure where its protagonist, Larry Laffer, did not visit a casino trying to obtain money to pursue the love of his life. Such was the relationship between the gambling world and Larry, it is easy to see why the license has finally decided to launch a real casino in the purest style of Las Vegas, but this time using the best technology and a sophisticated selection of casino slots and tables.

This project emphasises the fusion occurring between two worlds, gambling and gaming. These two worlds are growing closer through the incorporation of dynamics from videogames and social games in real money games.

LarryCasino offers casino games with real money, but with mechanics that come from social-gambling, a full twist. LarryCasino provides a different experience to social gambling, which consists of offering casino games just for fun without betting real money, an industry that moves more than €28 billion a year.

On entering LarryCasino.com it is apparent to users that is not a classic online casino; there are gamification mechanics that are reminiscent of many social games: levels, in this case there are 21 areas at the resort where Larry is staying; objects and characters that are unlocked as the casino games are played; Coins that are awarded when unlocking the objects; or the Shop, where Coins can be redeemed.

Into a crowded market, LarryCasino.com brings a breath of fresh air on creativity and improvement in the gaming experience.

In just a few months, more than 50,000 users have already registered at LarryCasino.com via mobile, tablet or desktop. This seems to have opened an unstoppable road towards gamification in the world of gambling that may revolutionize the current real money gaming industry.

Leisure Suit Larry was a game designed by Al Lowe for Sierra Online of Oakhurst, California.