GRAND PRAIRIE, Texas - Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, today announced a new partnership with Gildan USA Inc., centered around a national promotion with Summerfest, “The World’s Largest Music Festival,” in Milwaukee, WI.
The program will launch April 16 with a national sweepstakes for a chance to win a fly-away trip for two to Summerfest® and to Six Flags Great America in Gurnee, IL. The winners will receive travel and accommodations, tickets to the theme park and admission for two days at Summerfest, including tickets for two headlining shows in the Marcus Amphitheater. As the official sweepstakes sponsor, Gildan® will be integrated into Six Flags and Summerfest’s promotional materials in parks, at the festival, online and on social media channels.
“We are thrilled to partner with Gildan and Summerfest for this unique promotion,” said Stephanie Borges, vice president of strategic marketing and partnerships for Six Flags. “Music and entertainment are an integral part of the Six Flags experience, and this is the perfect opportunity to offer guests an exciting promotion with a high quality family brand.”
“We are excited to have the Gildan brand partner with Six Flags Entertainment,” said Rob Packard, vice president of marketing for Gildan USA. “Working with Six Flags, a family-oriented company, will help us spread our “Every Thread Counts,” quality apparel for the whole family message to the public. As the presenting sponsor of the 2016 Blake Shelton Concert Tour, partnering with Summerfest was a natural extension for Gildan to pursue.”
“As a world-class entertainment destination, we look forward to hosting the sweepstakes winners at Summerfest to enjoy The World’s Largest Music Festival,” said Sarah Smith Pancheri, vice president of sales and marketing for Milwaukee World Festival, Inc.
The partnership will extend throughout the summer with a media campaign in parks to enhance the Gildan brand consumer awareness and contribute to its growth and strong momentum in the North American retail channel. The program includes brand and promotional messaging across Six Flags’ award-winning Media Networks featuring digital advertising on Six Flags TV, in-park signage, and online channels, and in market with select shopper marketing promotions in select markets. For additional information on the sweepstakes visit www.sixflags.com/summerfest.
